In the current operations of various companies, social media marketing is essential in the success of the company. To make sure that social media is performing as expected, it is crucial to conduct a regular social media audit. This is a strategy that involves analyzing what is working and what is not working in the social media platforms of the organization.
For you to be effective in your social media marketing activities, you need to make sure that you conduct a social media audit every month or once in three months. Here are some of the critical aspects that you should focus on when you are conducting social media auditing. 
Social Media Profile Information
Profile information is the first thing that you should check when you are conducting social media auditing. It is important incorporation in social media analysis that gives a hint about your business and what it does. Remember that most of the followers follow you because they have seen your profile. You could also be missing many followers because you have structured your profile information wrongly. Make an effort of ensuring that everything you incorporate in your social media profile professionally describes your business.
Channel Specific Metrics
In your media audit, you should make sure that you have comprehensive information on channel-specific metrics. As a business, you probably have three social media channels; Facebook, Twitter, and Instagram. It is crucial to make sure that you have all the metrics concerning each specific channel. This will guide you on how you will be able to formulate and implement various strategies. With a particular parameter from each channel, you will be able to administer independent improvement to specific channels.
Audience Demographics
Another vital factor that you should incorporate is the audience demographics. As a business owner, you know the customers that you intend to sell your products and services. These are the people who should be your followers. If you have followers who do not make up the majority of your customers, there is something wrong with your social media channels that need to change. The goal is to make sure that your real customers are also your real followers in various social media channels.
Referral Traffic
Any company with a social media platform expects to attract traffic to its website. Any social media channel has the primary role of attracting traffic to the company’s website and converting them into reliable customers. This is something that should be included in any social media. You should make sure that you understand the channel that brings more traffic to your website. The more traffic you have from your channels, the better they have been configured to bring more customers to your business.
Engagement Metrics
Engagement metrics are important factors that you should never forget when you are conducting social media auditing. All social media posts that are posted on various social channels will obviously attract engagement. As a social media manager, it is important to analyze which social media channel is attracting the most engagements. If a social media channel is attracting the most engagement for a similar post, you should know that most of your followers prefer this channel. This is where you should direct your efforts for optimum services.
Social media is an important social media strategy that you cannot forget to incorporate in your organization. If you do not have the right template to conduct social media auditing, you can contact experienced social media analytics companies such as NetBase. This is a leading company that can help you to discover much about your social media channels.
